About Us

Hakuba Ski Concierge – the valley’s first boutique ski school.

We are a fully registered and resort approved operation based out of Hakuba47 Winter Sports Park. Owing to years spent living and working in Hakuba, owner and creator, Nadine Robb, recognized the increasing demand for fully customized private lessons and guiding, and in response to this emerging market Hakuba Ski Concierge was founded in 2016.

The future vision for this small yet exclusive business is a simple one; to provide and maintain the highest level of guest experience, delivered by contented staff that are passionate about their work. Consequently, Hakuba Ski Concierge is unlikely to expand on a large scale and will preserve it`s personal touch. However, it can mean that our staff book up quickly, so we strongly suggest you book ahead.

The Hakuba Ski Concierge team

Nadine Robb: Owner/ Ski & Snowboard InstructorNationality: British.

Experience: 14 years ski instructing, 11 of which in Hakuba. Other seasons include Canada, Austria & the UK.

Relevant certifications: Member of the Canadian Ski Instructors Alliance & Canadian Association of Snowboard Instructors, Avalanche Skills Training Levels 1 & 2, Wilderness First Responder, Rescue 3 Swiftwater Rescue Technician.

Laura Hind: Operations Manager

Nationality: British

Experience: Team Leader at Rolls Royce (Capability Acquisitions), extensive skiing in France, Austria, Italy, Switzerland, Bulgaria & Scotland

Relevant Certifications: Masters in Mechanical Engineering.

Ben Gibson: Ski & Snowboard Instructor

Nationality: Canadian.

Experience: 18 years teaching experience & the best part of 11 years in Japan

Relevant Certifications: Canadian Association of Snowboard Instructors ISIA Level, Evaluator Level 1, Park Evaluator Level, New Zealand Snowsports Instructors Alliance Ski Level 1 , 1 & Avalanche Skills Levels 1 & 2, First Aid. Fluent in English & Japanese.

Sean Horne: Ski & Snowboard Instructor

Nationality: British/Japanese

Experience: 12 seasons instructing in Japan & Australia.

Relevant Certifications: Australian Professional SnowSports Instructor ISIA Level, Canadian Association of Snowboard Instructors Level 1 &  Activity Outdoor First Aid & CPR. Fluent in English & Japanese.

James Robb: Ski & Snowboard Instructor/Guide

Nationality: Canadian

Experience: 25 seasons instructing/guiding across Japan & Canada.

Relevant Certifications: Canadian Ski Instructors Alliance Level 2, Canadian Snowboard Instructors Alliance Level 2, Canadian Ski Guide Association, Canadian Avalanche Association, Wilderness First Responder, Canyoning International Commission,  Fluent in English, French and Japanese.

Mike Humphrey: Ski Instructor

Nationality: Canadian

Experience: 20 +  seasons instructing in Japan & Canada.

Relevant Certifications: Canadian Ski Instructors Alliance Level 3, Canadian Ski Coaches Federation Level 1, Avalanche Skills Training 1,  Fluent in English and Japanese.

Benj Kirsh: Ski & Snowboard Instructor

Nationality: American

Experience: 11 seasons instructing across Japan, Canada and the US.

Relevant Certifications: Professional Ski Instructors Association, USSA Freestyle member, Avalanche Skills Training Levels 1 & 2, First Aid & CPR certifications & a BS in Cognitive Neuroscience from the University of British Columbia.

Virginia Villafane: Snowboard & Ski Instructor

Nationality: Argentinien

Experience: 14 years of instructing experience

Relevant Certifications: Level 3 Snowboard (AADIDESS),  Level 1 Avalanche (AIARE), First Aid & CPR, Fluent in English, Spanish, Portuguese & German. Basic Japanese.

Jimmy Holmgren: Ski & Snowboard & Instructor

Nationality: Swedish

Experience: 20 years of instructing experience across three different continents

Relevant Certifications: Svenska Skidlärarföreningen ISIA Level, Adaptive NZSIA, First Aid & CPR, Fluent in English, Swedish, Danish & Norwegian.

Markus Seiwerth: Ski & Snowboard & Instructor

Nationality: German

Experience: 12 years of instructing experience across Europe

Relevant Certifications: Austrian Ski Association Ski Instructor Level 1 and Snowboard Instructor Level 3 with Alpine Avalanche Course, Austrian Alpine Club Academy Advanced Avalanche training program Level 3, First Aid, Systems Engineer and Broadcaster.

“Nadine has the amazing ability of making you feel confident & relaxed while encouraging you to do more than you think you can. She has a vibrant & friendly personality, making you feel at ease and comfortable immediately, and uses great metaphors & analogies that I still remember when skiing alone. She is always happy to share local knowledge that adds to your skiing and holiday experience. Not only that, she is fun and we always have a laugh.”Sally C, Singapore


Our most popular instructors are booking out quickly.
Reserve your place and avoid disappointment.