About Us

Hakuba Ski Concierge – The Valley’s First Boutique Ski School


We are a fully registered and resort approved operation based out of Hakuba47 Winter Sports Park. Owing to years spent living and working in Hakuba, owner and creator, Nadine Robb, recognized the increasing demand for fully customized private lessons and guiding, and in response to this emerging market Hakuba Ski Concierge was founded in 2016.


The future vision for this small yet exclusive business is a simple one; to provide and maintain the highest level of guest experience, delivered by contented staff that are passionate about their work. Consequently, Hakuba Ski Concierge is unlikely to expand on a large scale and will preserve it’s personal touch. However, it can mean that our staff book up quickly, so we strongly suggest you book ahead.


The Hakuba Ski Concierge Team


Nadine Robb: Owner / Ski & Snowboard Instructor

Nationality: British

Experience: 16 years ski instructing, 14 of which in Hakuba. Other seasons include Canada, Austria & the UK

Relevant certifications: Member of the Canadian Ski Instructors Alliance & Canadian Association of Snowboard Instructors, Avalanche Skills Training Levels 1 & 2, Wilderness First Responder, Rescue 3 Swiftwater Rescue Technician


Laura Hind: Operations Director / Ski Instructor

Nationality: British

Experience: Team Leader at Rolls Royce (Capability Acquisitions), extensive skiing in France, Austria, Italy, Switzerland, Bulgaria & Scotland

Relevant Certifications: CSAI Level 1, Masters in Mechanical Engineering


Jade Barham: Ski School Director / Snowboard Instructor

Nationality: New Zealander

Experience: 8 years guiding & instructing in Hakuba, extensive experience in digital marketing & small business development.

Relevant Certifications: Canadian Association of Snowboard Instructors Level 2, Rescue 3 Swiftwater Rescue Technician, Avalanche Skills Training Levels 1 & 2, First Aid & CPR certifications.


Tom Hind : Operations Manager / Ski Instructor

Nationality: British

Experience: Mechanical Engineer

Relevant Certifications: CSIA Level 1, extensive skiing in France, Austria, Italy, Switzerland, Bulgaria & Scotland


Jeroen Hopkins - Hakuba SKi ConciergeJeroen Hopkins: Ski & Snowboard Instructor / Instructor Trainer

Nationality: British

Experience: 15 years of instructing experience across Europe and Japan

Relevant Certifications: British Association of Snowsport Instructors International Ski Teaching Diploma Level 4, Ski Association of Japan Level 2, Snowboard Level 1, Telemark Level 1, Le Brevet Federal de Professeur de Sports de Neige & First Aid.


Ben Gibson: Ski & Snowboard Instructor / Instructor Trainer

Nationality: Canadian

Experience: 19 years teaching experience & the best part of 11 years in Japan

Relevant Certifications: Canadian Association of Snowboard Instructors ISIA Level, Evaluator Level 1, Park Evaluator Level, New Zealand Snowsports Instructors Alliance Ski Level 1 , Avalanche Skills Levels 1 & 2, First Aid.


Sean Horne: Ski & Snowboard Instructor

Nationality: British/Japanese

Experience: 13 seasons instructing in Japan & Australia

Relevant Certifications: Australian Professional SnowSports Instructor ISIA Level, Canadian Association of Snowboard Instructors Level 1 &  Activity Outdoor First Aid & CPR.


James Robb: Ski & Snowboard Instructor/Guide

Nationality: Canadian

Experience: 25 seasons instructing/guiding across Japan & Canada

Relevant Certifications: Canadian Ski Instructors Alliance Level 2, Canadian Snowboard Instructors Alliance Level 2, Canadian Ski Guide Association, Canadian Avalanche Association, Wilderness First Responder, Canyoning International Commission.


Mike Humphrey: Ski Instructor

Nationality: Canadian

Experience: 20 + seasons instructing in Japan & Canada

Relevant Certifications: Canadian Ski Instructors Alliance Level 3, Canadian Ski Coaches Federation Level 1, Avalanche Skills Training 1.


Henry Webster: Ski & Snowboard Instructor

Nationality: British

Experience: 11 years of instructing experience

Relevant Certifications: CSIA Level 3, Level 1 Conductor, CASI Park 1, AST Levels 1 & 2, Wilderness Aid.


Makiko Tabuse: Ski Instructor

Nationality: Japan

Experience: 7 years of instructing experience

Relevant Certifications: NZSIA Level 2, Teaching Children Level 1, NZSIA Adaptive Level 1 & First Aid.


Steven Hart: Ski & Snowboard Instructor

Nationality: British

Experience: 10 years experience in Japan, New Zealand and Scotland

Relevant Certifications: BASI Ski Level 1, BASI Snowboard Level 2.


Justina Campbell: Ski Instructor

Nationality: Argentina

Experience: 4 years

Relevant Certifications: A.A.D.I.D.E.S.S Level 2


Hueno Amadeo : Ski Instructor

Nationality: Argentina

Experience: 3 years

Relevant Certifications: A.A.D.I.D.E.S.S Level 2


Tara Morris: Ski Instructor

Nationality: Irish

Experience: 5 years

Relevant Certifications: CSIA Level 2


Jack Flynn: Snowboard Instructor

Nationality: Australian

Experience: 3 years

Relevant Certifications: Level 2 CASI Instructor, Level 1 CASI Park Instructor, Wilderness First Aid (40hr), Avalanche Safety Training 1 & 2, Working with Children Check


Lorenzo Machado : Ski Instructor

Nationality: Spanish

Experience: 4 years

Relevant Certifications: ISIA 


Masaru Shibata

Nationality: Japanese

Experience: 10 years instructing experience

Relevant Certifications: Japanese SIA, CSIA L2 and CASI L1


Emma Wilding: Sales & Reservations

Nationality: British

Experience: 25 years experience in Guest Service

Relevant Certifications: Diploma in Customer Service


Natalie WildingNatalie Wilding: Sales & Reservations

Nationality: British

Experience: 15 years as an educator, specifically in teaching children

Relevant Certifications: BA in Primary Education. First Aid and CPR


“Nadine has the amazing ability of making you feel confident & relaxed while encouraging you to do more than you think you can. She has a vibrant & friendly personality, making you feel at ease and comfortable immediately, and uses great metaphors & analogies that I still remember when skiing alone. She is always happy to share local knowledge that adds to your skiing and holiday experience. Not only that, she is fun and we always have a laugh.”Sally C, Singapore

BOOK NOW FOR HAKUBA 2023/2024

Our most popular instructors are booking out quickly.
Reserve your place and avoid disappointment.

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