About Us

Hakuba Ski Concierge – the valley’s first boutique ski school.

We are a fully registered and resort approved operation based out of Hakuba47 Winter Sports Park. Owing to years spent living and working in Hakuba, owner and creator, Nadine Robb, recognized the increasing demand for fully customized private lessons and guiding, and in response to this emerging market Hakuba Ski Concierge was founded in 2016.

The future vision for this small yet exclusive business is a simple one; to provide and maintain the highest level of guest experience, delivered by contented staff that are passionate about their work. Consequently, Hakuba Ski Concierge is unlikely to expand on a large scale and will preserve it`s personal touch. However, it can mean that our staff book up quickly, so we strongly suggest you book ahead.

The Hakuba Ski Concierge team

nadine robb profile

Nadine Robb: Owner/ Ski & Snowboard Instructor

Nationality: British.

Experience: 11 years ski instructing, 9 of which in Hakuba. Other seasons include Canada, Austria & the UK.

Relevant certifications: Member of the Canadian Ski Instructors Alliance & Canadian Association of Snowboard Instructors, Avalanche Skills Training Levels 1 & 2, Wilderness Advanced First Aid by Wilderness Medical Associates, Rescue 3 Swiftwater Rescue Technician.

ben gibson profile

Ben Gibson: Ski & Snowboard Instructor

Nationality: Canadian.

Experience: 16 years teaching experience & the best part of 10 years in Japan

Relevant certifications: Canadian Association of Snowboard Instructors ISIA Level, Evaluator Level 1, Park Evaluator Level, New Zealand Snowsports Instructors Alliance Ski Level 1 , 1 & Avalanche Skills Levels 1 & 2, First Aid. Fluent in English & Japanese.

julia kaufmanJulia Kaufman: Ski & Snowboard Instructor

Nationality: British.

Experience: 16 seasons instructing, including 6 spent in Hakuba. Other seasons include those spent in Europe & Australia.

Relevant certifications: British Association of Ski Instructors ISIA level, Adaptive Instructor Level 1, Canadian Ski Coaches Federation Level 2, BSc Biochemistry with Medical Biochemistry & Diploma of Sports Massage. Fluent in English & French. 

Sean Horne: Ski & Snowboard Instructor

Nationality: British/Japanese

Experience: 9 seasons instructing in Japan & Australia.

Relevant certifications: Australian Professional SnowSports Instructor ISIA Level, Canadian Association of Snowboard Instructors Level 1 &  Activity Outdoor First Aid & CPR. Fluent in English & Japanese.

Benj Wansker-Kirsh: Ski & Snowboard Instructor

Nationality: American.

Experience: 10 seasons instructing across Japan, Canada and the US.

Relevant certifications: Professional Ski Instructors Association, USSA Freestyle member, Avalanche Skills Training Levels 1 & 2, First Aid & CPR certifications & a BS in Cognitive Neuroscience from the University of British Columbia. 

Jessie Passarelli - Hakuba Ski InstructorJessie Passarelli: Ski Instructor

Nationality: Canadian.

Experience: 3 years across Canada.

Relevant certifications: Member of the Canadian Ski Instructors Alliance, Emergency First Responder & Professional Firefighter. Previously a professional footballer on team Canada’s MU20. Fluent in English, French & Italian, conversational Spanish.

Steven Hart: Snowboard & Ski Instructor

Nationality: British

Experience: 7 seasons instructing experience across Scotland, New Zealand & Japan.

Relevant certifications: Member of the British Association of Snowsports Instructors & the New Zealand Snowsports Instructors Alliance, Outdoor First Aid & Japanese Language Proficiency Test Level 2. Fluent in English & Japanese. 

Emily Ward: Operations Manager

Nationality: American/Japanese

Experience: 8 years in Tokyo working as an Account Executive and Corporate Administator. 

Relevant certifications:  BA in English & Masters of Business Administration (MBA). Business Japanese Proficient test (BJT) level 2. Fluent in English & Japanese. 

Emma Wilding: Sales & Reservations

Nationality: British.

Experience: 27 years of customer service experience in a financial institution, and 15 years of guest service in a veterinary practise.

Relevant certifications: Diploma in Customer Service.

“Nadine has the amazing ability of making you feel confident & relaxed while encouraging you to do more than you think you can. She has a vibrant & friendly personality, making you feel at ease and comfortable immediately, and uses great metaphors & analogies that I still remember when skiing alone. She is always happy to share local knowledge that adds to your skiing and holiday experience. Not only that, she is fun and we always have a laugh.”Sally C, Singapore


Our most popular instructors are booking out quickly.
Reserve your place and avoid disappointment.